Let’s face it; women in the workplace, particularly when starting or growing a company are presented with unique challenges – and even advantages over our male colleagues. The media is fraught with the message that as women we are the down trodden, ever suffering, and beleaguered. Today I would like to take exception with the “noise” and focus on the positive aspects of women starting or growing a business. I could write an epistle on the challenges and difficulties of juggling family, financial difficulties, discrimination and the like but I just can’t get my head wrapped around all the negative messages we receive.
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April 2010 is our One Year Anniversary and as Founder and Publisher it has been my honor to have personally gotten to know so many of the women in business from around the globe. Our community has evolved daily, weekly and monthly and to me CremeMagnolia is like a butterfly that comes out of its cocoon on a very regular basis – what an amazing journey this has been for me.
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Wikipedia says: Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. American Heritage Dictionary says: Promotion is an activity designed to increase the demand for a good or service. Prospecting is a potential customer or client qualified on the basis or his or her buying authority, financial capacity, and willingness to buy. Also called sales lead.
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The new platform is exciting but, it has become a double edge sword! How in the world can I possibly start an article about a sword? CremeMagnolia began as a community to promote and market women owned businesses, up close and personal. We succeeded in that today CremeMagnolia is now ranked just over 1 million in terms of website traffic worldwide. While that may not sound significant – a Google search using the word “business” results in 1,700,000,000 (that’s 1.7 BILLION) – by narrowing my search to “women in business” Google returned 108,000,000 (108 MILLION) results. So you see where I’m going here. However, this article isn’t about sounding the horn and banging the drums, it’s about looking at where we are and where we can be.
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There comes a time in every business-woman’s life when she realizes that her body, mind and business demands are not always in sync. Such was the case November fourth when I found myself in the back of an ambulance; an inconvenient interruption to my work-day! I am a model for successful women; not quite 60 but well beyond 50, impressive resume, Poster Woman – accomplished – now in the control of an Emergency Medical Technician. Not one of my finer moments.
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Our community has grown far beyond my expectations and the mission to help women in business is even more steadfast than I thought possible. We are an international community and growing exponentially by the week. It is abundantly clear that to sustain our growth – a transformation is in order.
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CremeMagnolia has Partnered with experts and emerging experts – read all about them in our Magnolia Partners section. Feel free to contact our Partners, check out their websites & blogs and best of all, if you see a business that compliments yours or can fill a need – by all means, please support our Partners. Doing business with a referral is always better than a cold relationship!
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Today is a great day to start Christmas shopping at some of the best online stores. Here are the CremeMagnolia picks for family, business associates or YOU! We look for the best deals for the CremeMagnolia Community!
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